October 15: Visit Orlando's Senior Director of Market Research, Maria Henson: Tourism, Driving Central Florida's Economy

Maria has been part of travel and hospitality industry for most of her professional life. As Sr. Director of Market Research and Insights, she leads a breadth of insight initiatives that help shape Visit Orlando’s business strategies, supporting the entire destination. 

Prior to joining Visit Orlando, Maria spearheaded numerous consumer insights studies for SeaWorld Parks & Entertainment as part of United Parks Corporate Research team. Her resume also includes four years with TNS (now Kantar), where she was responsible for delivering insights and strategic direction for clients in travel, hospitality, transportation, and technology sectors. An avid supporter of professional volunteering,

Maria served on the Board of Florida Chapter of Insights Association and Central and North Florida Chapter of the Global Business Travel Association. Today she is a member of the Board for TTRA's Southeast Chapter (SETTRA).

She holds BA in International Economics from Tomsk State University in Russia, BBA in International Business from Stetson University and MBA from Rollins College.

In addition to formal education, Maria has also obtained certification in Advanced Analytic Techniques from the University of Georgia's Center for Continuing Education.